In business, one seemingly effective way to promote your company's interests is to hire a professional to do your bidding for you.
These highly paid campaigners are known as lobbyists and they attempt to curry favour and influence the decision-making process in Europe.
But, critics of the profession say it's undemocrtaic and lacks transparancy.
Which is why the European Commission is now trying to regulate the industry.
Deutsche Weelle's Johannes Bahrke takes us up the corridors of power.
Lobbyists: they’re active in politics, marketing and media. Yet Swedes don’t like the concept at all. Radio Sweden's Azariah Kiros met a lobbyist, and examines what lies behind the public's mistrust of the profession.
This webpage receives support from the European Union