2006-12-01 David Russell
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SMS loans could be ruining your Christmas season

The tempting for a loan can be irresistible when it's just few "clicks" awayThe tempting for a loan can be irresistible when it's just few "clicks" away
It's all done at a touch of a button. Instant loans via the internet or text message on your mobile phone. Clever and aggressive TV and Radio marketing by the private companies involved has meant it's already a smash hit amongst youngsters in Sweden , eager to snap up loans with low credit checks.

Swedes can borrow a maximum of 3,000 kronor that's around 435 US dollars. It's also quick and seemingly simple. All the customer must do is send an SMS with his or her personal identification code and bank account number. If the applicant has a clean credit record, the money is placed directly in his or her bank account, inside 15 minutes. From the adverts, customers have to pay 600 kronor extra as the cost for the loan, which must be paid back within the month. However, if the money's not paid back in time, that's where it gets interesting. Kent Lindholtz works for Kronofogden, the only authority in Sweden allowed to collect debts.

Kronofogden has 35,000 18-25 year olds on its books with some kind of debtKronofogden has 35,000 18-25 year olds on its books with some kind of debt
"Each individual amount that you are allowed to borrow is not that high. Its at most 3000 Swedish Kronor (435 US dollars). But the problem is people who are living under financial stress tend to use this as a short term life-saver. They think Ok I can borrow this money now - and pay off some other debt. They don't seem to realise that within four weeks they have to pay this back - plus a fee of 600 kronor (50 euros) and still have the normal amount of monthly bills. Transferring that to a yearly interest and it would translate to up to 1000% which is very very high. What we have heard from our employees is that many people tend to push other bills aside and pay this one. you dont have time to think things through....The 15 minute loans make it very tempting for people to just press the button."

Kronofogden has 35,000 18-25 year olds on its books with some kind of debt.

Kent Lindholtz with Sweden's debt collecting authority says instant access to small loans can be a real problem when allied to another latest craze....

"The internet poker boom has reached Sweden and there has been a suspicion that its very tempting when you are sitting there and your account is low - you can easily fill up with three thousand kronor and spend it on poker. That is just a hypothetical scenario - but we have heard people testify that that is what they do because when they are playing its easy to think that if one only had an extra 2000 kronor I could win money and pay back everything...but unfortunately that's not the case. Most of them end up losing those 2000 too..."

With poker boom in Sweden, many young Swedes can be even more vulnerable to opt for a quick loanWith poker boom in Sweden, many young Swedes can be even more vulnerable to opt for a quick loan
So far, officially, since the spring, kronofogden have chased up 400 people in debt to sms loan companies, over half of these are young people.

Not a great number overall, but Kent Lindholtz says it's only the tip of the iceberg...

"Our biggest concern is not only the number right now - but that it is probably going to increase because its a booming market - and the speed and the easiness is tempting to young people. They don't quite get the complications...This is such a new market - you can't compare it to the traditional loan market. Sometimes we get the question is this really a big problem? The numbers are not so high. But our concern is - no its not right now but our concern is for the future."

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